Module 1 — Set Up Your AI Tools the Right Way
FIRST STEP
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Before you run a single prompt, personalize your tools. Generic setup = generic output. Complete all three setups before moving on.
💬 1A — CHATGPT SETUP — chatgpt.com
Profile icon → Settings → Personalization → Custom Instructions → Field 1
Field 2 of Custom Instructions — copy, customize, paste:
COPY → PASTE INTO FIELD 2
Always write in a warm, energetic, expert tone. I am a bilingual real estate professional serving [your city]. Use simple, conversational language that buyers and sellers understand. Avoid corporate jargon. When writing social media posts, always include a clear call to action. Keep responses specific to Georgia real estate unless I ask otherwise.
Settings → Personalization → Memory → Toggle ON
⚡ 1B — CLAUDE SETUP — claude.ai
Click your initials → Settings → Profile → add your details
Paste this at the START of any conversation where you want Claude to match your style:
COPY → PASTE AT TOP OF CLAUDE CHAT
Here is a sample of how I write: [paste a past email, social caption, or text message here]. For this entire conversation, match my tone and writing style exactly. Keep responses warm, conversational, and specific to real estate in [your city], Georgia.
SAVE THIS — PASTE AT TOP OF EVERY NEW CHAT
I am [your name], a real estate agent in [your city], Georgia, serving [your ideal client]. Keep all responses specific to my market, my audience, and Georgia real estate. My brand tone is warm, energetic, and expert.
🔍 1C — PERPLEXITY SETUP — perplexity.ai
✅ Market stats, median price, days on market, inventory, neighborhood data
❌ NOT for: Writing captions, blog posts, or strategy — use Claude for that
COPY → PASTE INTO PERPLEXITY
What are the current housing market trends in [your city] Georgia? Include: median home price, average days on market, current inventory levels, and year-over-year price change. Cite your sources.
⏱ TIME FOR AI SETUP
20:00
Module 1 — Choose Your 2 Platforms
ACTIVITY 1
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Click once for PRIMARY, twice for SECONDARY, three times to clear.
📸
Instagram
Buyers 25–45, visual storytelling, Reels
PRIMARY
👥
Facebook
Sellers 45+, groups, community events
PRIMARY
▶️
YouTube
Serious buyers, long video, SEO authority
PRIMARY
💼
LinkedIn
Move-up buyers, investors, professionals
PRIMARY
🎵
TikTok
First-time buyers 18–35, viral short video
PRIMARY
⏱ TIME FOR THIS ACTIVITY
12:00
🤖 AI PROMPT — PASTE INTO CLAUDE.AI OR CHATGPT
Help me build a social media strategy for a real estate agent.
My ideal client: [describe your ideal buyer/seller/investor]
My content strengths: [video / writing / graphics / audio]
My available time for content per week: [X hours]
Help me:
(1) Choose my PRIMARY and SECONDARY platform with reasoning
(2) Define 4 content pillars that balance value, personality, and lead gen
(3) Create a 30-day posting schedule with specific content ideas for each pillar
Module 2 — Define Your 4 Content Pillars
ACTIVITY 2
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Every post you publish falls into one of these 4 categories. Name your version of each pillar — make it yours.
1
VALUE
Educate & Inform
2
PERSONALITY
Know, Like & Trust
3
PROOF
Social Validation
4
LEAD GEN
Drive Action
Module 3 — Video Strategy with AI Tools
ACTIVITY 3
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💬
Loom — Personal Video Messages ● FREE
Record a 60-sec video to a past client this week. No script. No editing. Raw & real.
✂️
CapCut — AI Reels & Captions ● FREE
AI auto-captions, trending templates, and reels. Works on your phone or desktop. Zero cost.
📝
Descript — Edit Video by Editing Text ● FREE TIER
AI removes filler words automatically. Edit your video like a Word doc. Free tier: 1hr/month.
⏱ TIME FOR THIS ACTIVITY
10:00
🤖 AI PROMPT — VIDEO STRATEGY BUILDER
Help me build a real estate video content strategy using free tools only.
My market: [city and area you serve]
My ideal client: [describe]
My comfort with video (1–10): [rate yourself honestly]
Free tools I have access to: Loom, CapCut, Descript, Canva, Claude AI
Recommend:
(1) 3 recurring video series I can commit to weekly — give them names
(2) Ideal format and length for each series
(3) A word-for-word script for a 60-second market update for [your city]
(4) How to repurpose ONE video into 5 different content pieces using only free tools
Module 4 — Your 30-Day Content Calendar
ACTIVITY 4
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Fill in your specific post ideas for each day. Use your 4 pillars to guide each slot.
🤖 AI PROMPT — 12-MONTH BLOG + CONTENT CALENDAR
Generate a 12-month blog content calendar for a Georgia real estate agent in [your city].
Include:
(1) 2 blog posts per month — titles written the way buyers and sellers actually Google
(2) 2 city-specific page topics that establish local authority
(3) 2 FAQ content pieces that answer objections before they happen
(4) 1 seasonal market update per quarter
For each post include: title, target keyword phrase, and a 3-sentence content brief.
Module 5 — Batch Content Creation Plan
ACTIVITY 5
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💡Reflection: What day of the week will you batch-create content? Be specific.
💡Reflection: What type of content do you most enjoy creating?
💡Reflection: What would you post if you weren't worried about what people think?
Your Commitment Card — Sign & Share
FINAL
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📋 MY DIGITAL MARKETING COMMITMENT